Nothing is more old school than giving out flyers for advertising purposes. Although it is one of the oldest trick of the trade, it is still one of the cheapest and easiest way to advertise. Its use is so flexible that it can be used to all types of products and services.
If you are a novice in creating one, it would be a walk in the park. For one, a lot of websites are providing services for those that would want to get a fully finished template that you would just need to enter your information and print and then, you’re all done. Some provide step by step procedures on how to create simple or even complicated and artistic flyers. Whether you will be hiring someone to create one for you or you will create it yourself, there are some pointers that you need to know before printing one.
Make it simple. Nothing beats a combination of few cold colors versus a colorful one. Make less distractions and noise. If a passerby would be your audience and he sees a lot of mumbo jumbos, worst that may happen is that it might end up in the trash if you do not heed this warning.
Be straight to the point on the content. Most probably, the flyer that you would be making would not be larger than a legal size bond paper so space is not abundant. And most probably, your audience would not want to read a novel on a flyer so short, informative and attention-grabbing phrases are suitable.
Choose a good quality of paper to use. Let’s face it, if you imagine yourself being offered a fast food flyer printed on a recycled construction paper, would you be interested? I would not think so.
Make sure that the information given is correct and updated. It would be a shame if potential customers would dial the wrong number and get routed to different business other than yours.
There would be a lot of pieces of advice that you can get but the ones above would surely be in all of them. There is no point in expounding them into specific examples since they are quite easy to understand and are already in layman’s terms. We just tend to forget the simplest things that can make the difference between a successful endeavor to an unsuccessful one.